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Voice

Voice & Copy

Dos

  • Konkret vor abstrakt — lead with outcome
  • Active voice, short sentences
  • Numbers when possible ("6 Wochen", "17 Jahre")
  • "Sie" form (formal, not stiff)
  • Dry wit welcome; forced enthusiasm not

Don'ts

  • No "revolutionieren", "disruptiv", "game-changer"
  • No excessive exclamation marks
  • No "Wir freuen uns..." opener
  • No filler: "In diesem Zusammenhang..."
  • No AI-forward positioning as headline

Copy Patterns

  • Eyebrows: TRANSFORMATION & AUTOMATION — uppercase, 2–4 words
  • CTAs: imperative + arrow — Erstgespräch buchen →
  • Logo: always "Velocity" in terracotta
  • Tagline: "Digitalisierung & Prozessoptimierung" (DE)
Press

Copy & Bio

Escape Velocity — Press & Boilerplate

Canonical press copy for Escape Velocity. The copy is authored once in brand.config.ts (the press block) and rendered here; the same block feeds the offer about-block and the author card on every published artifact. Edit the config, run npm run build:tokens, rebuild the kit, bump the website submodule.


Deutsch

Über Escape Velocity

Escape Velocity Consulting begleitet Unternehmen im DACH-Raum bei Digitalisierung, Automatisierung und KI-Einführungen.

Hinter Escape Velocity steht Tommi Enenkel: 17 Jahre Digitalisierungserfahrung, zuvor CIO bei NEOS, verantwortlich für 2.500 User und die gesamte IT-Systemlandschaft.

Bio

Tommi Enenkel ist Gründer von Escape Velocity Consulting. Mit 17 Jahren Erfahrung als Tech Lead, Marketing Lead und Organisationsentwickler hat er IT-Systeme aufgebaut, Teams durch Transformationen geführt und Technologiestrategie auf jeder Ebene mitgestaltet, vom mittelständischen Unternehmen bis zur internationalen Organisation. Zuvor als CIO bei NEOS für 2.500 User und die gesamte Systemlandschaft verantwortlich. Heute begleitet er als externer CIO für Unternehmen KI-Einführungen und findet die Prozesse, an denen sich Wachstum staut.


English

About Escape Velocity

Escape Velocity Consulting guides companies across the DACH region through digitization, automation, and AI adoption.

Founded by Tommi Enenkel: 17 years of experience, previously CIO at NEOS, where he was responsible for 2,500 users and the entire systems landscape.

Bio

Tommi Enenkel is the founder of Escape Velocity Consulting. With 17 years of experience as a tech lead, marketing lead, and organizational developer, he has built IT systems, guided teams through transformations, and shaped technology strategy at every level, from mid-sized businesses to international organizations. Previously CIO at NEOS, responsible for 2,500 users and the full systems landscape. Today he guides companies through AI adoption as a fractional CIO and finds the processes where growth gets stuck.


Contact

Download Media Kit Download boilerplate.md

The Media Kit is the press subset of the Brand Kit: logos (SVG + PNG), founder photos, and this boilerplate as markdown and PDF.

Photos

Founder Photos

Tommi Enenkel — portrait
Tommi Enenkel — portrait Download
Tommi Enenkel — speaking on stage
Tommi Enenkel — speaking on stage Download

Photos available for editorial use under the kit license. Higher resolution available on request.

Logos + photos + boilerplate in one download: Media Kit →
Full brand system including fonts, colors, and templates: Download Brand Kit →